Lifewise
Turning lives round
Lifewise
will be rolling out a fully integrated advertising / fundraising campaign from
early June through to mid-July (with majority of activity taking place last
week of June – 1st week of July).
What is the purpose of the campaign?
The
campaign seeks to capitalise on the increased media spotlight on homelessness
that will continue to grow in the lead up to the Lifewise Big Sleepout event on 7 July. It will run for just over a month and has
two broad objectives:
1
Increase brand awareness for Lifewise
and encourage advocacy by positioning Lifewise and Housing First as the
solution to ending chronic homelessness in central Auckland
2
Encourage donations (to
help with implementation of the Housing First model) by including two calls to
action: ‘Donate today at www.lifewise.org.nz/donate and ‘Text Lifewise to 7010 to make a $10 donation’
