Turning lives round
Lifewise will be rolling out a fully integrated advertising / fundraising campaign from early June through to mid-July (with majority of activity taking place last week of June – 1st week of July).
What is the purpose of the campaign?
The campaign seeks to capitalise on the increased media spotlight on homelessness that will continue to grow in the lead up to the Lifewise Big Sleepout event on 7 July. It will run for just over a month and has two broad objectives:
1 Increase brand awareness for Lifewise and encourage advocacy by positioning Lifewise and Housing First as the solution to ending chronic homelessness in central Auckland
2 Encourage donations (to help with implementation of the Housing First model) by including two calls to action: ‘Donate today at www.lifewise.org.nz/donate and ‘Text Lifewise to 7010 to make a $10 donation’